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Belinda Moore: The Growth Director at the Hundred on a new dawn for short form cricket

Published 2 months, 2 weeks ago
Description

The Hundred, the ECB's short-form cricket series, is into its sixth season, but it's being billed as another 'season one'.

 

Fresh from selling off majority stakes in the eight competing franchises, the ECB is ushering in a new era for its unique - and uniquely positioned - summer tournament.

 

The sell-off process raised more than £500 million for English cricket's governing body, and brought about a devolution of operational and commercial control from the centre to the teams themselves.

 

With new investors - predominantly from India and the US - this is a very different proposition behind the scenes than the one that started life as something of a novelty six years ago.

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