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Everyone wants to go viral.

But what if you don't need a million views to grow your business?

In this episode of Pull the Chute Podcast, filmmaker and creative strategist Jake Isham reminds us that successful marketing isn't about reaching everyone—it's about connecting with the right people.

One of the biggest takeaways:

✨ Tell stories instead of selling.
✨ Speak to one person, not the crowd.
✨ Focus on the audience you want to serve—not on chasing viral numbers.

For entrepreneurs, personal brands, and leaders, your experiences are often your greatest competitive advantage. The stories that feel "ordinary" to you may be the exact stories your audience needs to hear.