Episode Details

On today’s episode, we welcome Jennifer Martinez, Founder of Elevation Tea Company — a premium tea brand sourcing rare, organic and small-batch teas from underrepresented regions around the world. Inspired by Northern California wine country and her background in UX and graphic design, Jennifer has built a brand that treats tea not just as a beverage, but as an elevated tasting experience rooted in origin, flavor, aroma and ritual.
In this episode, we speak about tea sourcing from regions including Colombia, Tanzania, Kenya and Nepal, working with small-scale farmers, and how terroir impacts what ends up in the cup. We also discuss the launch of Elevation Tea Company’s Rare Tea Tasting Kit, how tea can offer a wine-like experience without alcohol, and why consumers are increasingly looking for more intentional wellness rituals.
A must-listen for founders, operators, tea lovers and anyone interested in premium beverages, wellness, sourcing, brand experience and how everyday rituals are being reimagined.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jennifer Martinez and Elevation Tea Company:
https://www.elevationteaco.com/
https://www.instagram.com/elevationteaco/
https://www.linkedin.com/in/jennifer-martinez-83676710a/

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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/874