Episode Details

Welcome to the Asia Wine Market and Episode 2756 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with Le Hoang Khanh Vi, Beverage Director and Head Sommelier at Nén Restaurant (Vietnam’s first Green Michelin Star) and the Vice President of the Vietnam Sommelier Association, to explore Vietnam’s wine market.

Key learning objectives:

• Understand the Structure and Evolution of the Vietnamese Wine Market: Explore Vietnam's rapidly developing wine scene, key distribution channels, consumer demographics, and the role of hospitality and tourism in shaping demand.
• Identify Consumer Trends and Opportunities for Italian Wines: Discover which wine styles and regions resonate with Vietnamese consumers, how local cuisine influences wine preferences, and where Italian wines have the greatest growth potential.
• Learn How Education and Sommeliers Are Shaping Vietnam's Wine Culture: Gain insights into the role of the Vietnam Sommelier Association, wine education, Michelin dining, and how producers can successfully collaborate with sommeliers and educators.

The importers mentioned by Vi:

• Don Vino, Malthop, Warehouse, Cellier d'Asie, Daloc wines

The wine bars mentioned:

• HCMC - MAD wine bar, MOWE wine bar, Sturmfrei Haus;

• Danang: RU wine bar, Gụ Wine bar;

• Hanoi - Samé wine & bistro

More about today’s guest:

Le Hoang Khanh Vi is an experienced sommelier with over a decade of expertise in wine, blending academic excellence with professional accolades. Holding a WSET Level 4 Diploma in Wines (2025) and a Master’s degree in Wine and Wine Tourism from the universities of Bordeaux (France), Porto (Portugal), and Rovira i Virgili (Spain) - 2020, she was runner-up in the 2016 Best Sommelier French Wine Competition in Vietnam, ranked #10 in the 2023 All-Japan Best Sommelier Competition, and proudly represented Vietnam for the first time at the ASI World Best Sommelier Competition in Paris 2023.

As co-founder and Vice-President of the Vietnam Sommelier Association (VSA), the nation’s sole representative body, she advocates for the growth of wine culture. She also serves as a lecturer at the University of Economics and Finance (UEF), Beverage Director and Head Sommelier at Nén Restaurant (Vietnam’s first Green Michelin Star), and is an owner of NOB - Natural Owl Bar (Vietnam's first Natural wine bar).

Connect:

Website: https://restaurantnen.com/ 

Instagram: https://www.instagram.com/kuzzzz/ 

LinkedIn: https://www.linkedin.com/in/khanh-vi-le-hoang-msc-dipwset-832b88267/ 

More about the host:

Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since the end of 2024, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine.

Connect:

Instagram: https://www.instagram.com/le_vin_en_rose/ 

LinkedIn: https://www.linkedin.com/in/rozazharmukhambetova/ <