Episode Details

New research reveals that kids watching Aussie footy are bombarded with alcohol and gambling ads — every AFL and NRL club has at least one booze sponsor, and most also partner with gambling firms, embedding these industries deep into the culture of the games. Former NRL star Luke Bateman, now a gambling recovery advocate, recalls how drinking and betting were normalized during his playing days, a cycle that starts young. The problem extends to women’s leagues and sneaks into TV broadcasts, making it nearly impossible to avoid. While a few AFL clubs plan to reduce branding by 2026, the NRL is expanding its partnerships — featuring beer and gambling logos on jerseys and in stadiums. Experts are calling for a full overhaul to shield young fans from the toxic link between sports and unhealthy products, urging a future where kids can enjoy the game without being marketed to by booze and betting companies.

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