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26Q2 | How Short Drama Actors Can Engage with Fans While Maintaining Professional Boundaries
Description
What happens when short drama actors become more accessible to fans than traditional film and television stars? In this interview, Wenwen speaks with Jaxx—widely known in the industry as the “Vertical Godmother”—about the rapid development and professionalization of the global vertical drama industry.
Based in Amsterdam, Jaxx works across talent mentoring, production, industry development, and international collaboration. She has become known for connecting actors, producers, casting professionals, platforms, and other members of the growing vertical drama ecosystem.
The conversation explores:
• Why vertical drama is an emotional product—and “soap opera on steroids”
• How actors can build their social media presence while maintaining healthy boundaries with fans
• The risks created by parasocial relationships and unrestricted access to talent • Why actors need professional representation, management, and media training
• The contribution of women to vertical drama—and why female leads deserve greater recognition and fairer compensation
• What Europe can bring to the industry through its talent, cultures, locations, brands, and storytelling diversity
• Why vertical drama should evolve without becoming traditional film or television
• How AI can support production without replacing human emotional connection
• Why the future of short drama will depend on better storytelling, broader genres, stronger communities, and deeper industry collaboration
Jaxx also shares her vision for a European production ecosystem that is globally connected while remaining culturally authentic.
🌍 Short Drama Alliance — Learning Resources & Industry Insights
📘 Essential Industry Book
Short Drama Writing 101: Write What Platforms Want
Amazon: https://www.amazon.com/dp/B0FX45ZXK7
📙 Self-Paced Online Course
Short Drama Writing 101: A Practical Course with Real Case Studies
https://maggie-han.mykajabi.com/short-drama-bootcamp-1?preview_theme_id=2166150379
🎬 4-Week Online Bootcamp (with Real Feedback)
Short Drama Bootcamp
https://maggie-han.mykajabi.com/short-drama-bootcamp
🌏 Industry & China Market Insights
Future Playbook: China’s Short Drama Ecosystem and Insights for Global Business