Episode Details

The Supreme People's Court has emphasized the importance of regulating commercial marketing practices in the digital era, urging judges nationwide to help establish clear compliance guidelines for platform operators through their rulings.

最高人民法院强调，规范数字时代的商业营销行为至关重要，并敦促全国法官通过司法裁判，为平台经营者确立明确的合规指引。

In releasing details of five significant cases on Monday, China's top court highlighted the need to effectively resolve disputes related to the platform economy to better protect consumers' rights and promote healthy industry development.
在8月3日公布的五起典型案例中，最高人民法院指出，需有效化解平台经济相关纠纷，以更好保护消费者权益，促进行业健康发展。

"The platform economy is a key component of the digital economy and plays a crucial role in developing new quality productive forces," the court said, praising the rapid growth of sectors such as livestreaming e-commerce and short-video platforms in recent years.
最高人民法院表示，“平台经济是数字经济的重要组成部分，对发展新质生产力具有重要作用”，并肯定了近年来直播电商、短视频平台等领域的快速增长。

However, it pointed to problems including inadequate competition rules and a lack of clear operational guidance in these sectors, saying they have harmed consumers' legitimate interests and disrupted market order.
不过，最高人民法院也指出，这些领域存在竞争规则不健全、经营行为缺乏明确指引等问题，损害了消费者合法权益，扰乱了市场秩序。

The SPC said selling goods through livestreaming platforms has provided small and medium-sized enterprises with an important gateway to the digital economy, making lawful and compliant marketing practices essential for sustainable growth. However, it noted that some livestreamers have made biased or misleading product evaluations, resulting in commercial defamation disputes.
最高人民法院表示，通过直播平台销售商品为中小企业提供了进入数字经济的重要渠道，合法合规的营销行为对可持续发展至关重要。但也指出，部分主播发表具有偏见或误导性的商品评价，引发了商业诋毁纠纷。

A representative case from July 2024 involved a Beijing-based livestreaming company with nearly 30 million followers.
2024年7月的一起典型案例涉及一家总部位于北京、拥有近3000万粉丝的直播公司。

During a livestream, one of its hosts made disparaging remarks about a liquor brand produced by a Chongqing distillery, claiming it contained edible alcohol rather than being traditionally fermented.
在一次直播中，该公司一名主播对重庆某酒厂生产的一款白酒品牌发表贬损言论，声称该产品含有食用酒精，而非传统发酵工艺酿造。

The Chongqing company filed a lawsuit, arguing that the comments misled consumers into believing its liquor was not made from pure grains, thereby damaging its reputation.
重庆酒厂提起诉讼，认为这些评论误导消费者以为其白酒并非纯粮酿造，从而损害了其商誉。