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7-Eleven Enters Cola Wars with New Sodas | Durham News
Description
The cola wars are heating up again as Coca-Cola and PepsiCo battle for dominance—with Coca-Cola riding the “dirty soda” wave and PepsiCo winning with Mountain Dew variants. But a new contender has entered the fray: 7-Eleven, launching its 7-Select line of three affordable sodas (Cola Classic, Orange Soda, Lemon-Lime Twist) for just $1.99. Designed to steal market share from pricier giants, this move taps into consumers’ hunger for value in a tough economy.
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