Episode Details

Howard Hanna is making bold moves in NYC by acquiring Elegran and adding 24 new agents, led by Michael Rossi—former Elegran exec now driving Howard Hanna’s NYC expansion. Rossi’s mission: build powerhouse teams, challenge market giants, and position Howard Hanna as a beacon of stability and independence in a volatile real estate landscape. He sees the merger as a natural fit rooted in shared values, with key hurdles being system integration and brand awareness. With a focus on empowering top agents to grow their own businesses, Howard Hanna aims to stand out in a market dominated by public companies—offering decades of trusted, family-driven culture and a clear path to becoming 1 wherever they operate.

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