Episode Details

Vermont just dropped a bold new tourism brand—“State of Inspiration”—to lure more visitors with its stunning landscapes, thriving arts scene, and down-to-earth charm. Featuring hand-drawn letters shaped like iconic landmarks like Camel’s Hump, the logo feels authentically local, echoing Vermont’s beloved hand-painted signs. This is the first dedicated tourism brand for the state, seen as a smart move to boost the economy and stand out from neighbors. Ads are hitting NYC subways and LA streets, spotlighting farm-to-table eats and natural wonders. The goal? Turn wanderlust into real trips—because Vermont’s magic deserves to be experienced, not just admired.

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