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The Intersection of Sports, Tech, and Culture: A Deep Dive with Skullcandy's Alex Sherman
Published 18 hours ago
Description
In this episode, we dive into the vibrant intersection of sports, tech, and consumer brands in Utah. Our special guest is Alex Sherman, Senior Brand Marketing Manager at Skullcandy, an Utah-based company with deep roots in the action sports world.
Timestamps: 00:00 - Introduction
00:34 - Meet Alex Sherman from Skullcandy
01:08 - Alex's Journey from Pro Snowboarder to Brand Marketing
02:12 - Alex's Role at Skullcandy
02:57 - Skullcandy's Utah Roots and Action Sports Culture
04:08 - The Origin of Skullcandy
05:04 - Staying True to Action Sports DNA
06:11 - Skullcandy's Innovative Product Team
07:17 - Global Consumer Brand and Fan Engagement
08:48 - Exciting Creator Strategies and Influencer Programs
10:39 - Skullcandy Headquarters and Office Culture
12:53 - Partnership with Woodward and Community Engagement
14:19 - Events and Activations: Kilby Block Party and Crusher Cup
17:04 - Social Strategy and Gen Z Engagement
20:39 - Where to Buy Skullcandy Products
23:21 - Upcoming Collaboration: Crusher 1080 with Bose
25:04 - Challenges and Advantages of Scaling Internationally
26:39 - Custom Headphones for Partners
28:08 - Skullcandy's Role in the Utah Ecosystem
Key Highlights: Alex shares his journey from being a pro snowboarder to leading brand marketing at Skullcandy. Discover how Skullcandy stays true to its action sports roots while constantly innovating. Learn about Skullcandy's exciting collaborations, including the upcoming Crusher 1080 with Bose. Get insights into Skullcandy's social strategy and how they engage with Gen Z. Explore Skullcandy's community involvement and partnerships, including their work with Woodward. Don't miss out on this in-depth conversation about the dynamic world of sports, tech, and consumer brands in Utah!
Follow Us:
Website:siliconslopes.com
Instagram:@siliconslopeshow
Twitter:@siliconslopeshow
Facebook:Silicon Slope Show
Follow Skullcandy:
Website:Skullcandy
Instagram:@skullcandy
Twitter:@skullcandy
Facebook:Skullcandy
Subscribe for more episodes and hit the bell icon to stay updated!
Timestamps: 00:00 - Introduction
00:34 - Meet Alex Sherman from Skullcandy
01:08 - Alex's Journey from Pro Snowboarder to Brand Marketing
02:12 - Alex's Role at Skullcandy
02:57 - Skullcandy's Utah Roots and Action Sports Culture
04:08 - The Origin of Skullcandy
05:04 - Staying True to Action Sports DNA
06:11 - Skullcandy's Innovative Product Team
07:17 - Global Consumer Brand and Fan Engagement
08:48 - Exciting Creator Strategies and Influencer Programs
10:39 - Skullcandy Headquarters and Office Culture
12:53 - Partnership with Woodward and Community Engagement
14:19 - Events and Activations: Kilby Block Party and Crusher Cup
17:04 - Social Strategy and Gen Z Engagement
20:39 - Where to Buy Skullcandy Products
23:21 - Upcoming Collaboration: Crusher 1080 with Bose
25:04 - Challenges and Advantages of Scaling Internationally
26:39 - Custom Headphones for Partners
28:08 - Skullcandy's Role in the Utah Ecosystem
Key Highlights: Alex shares his journey from being a pro snowboarder to leading brand marketing at Skullcandy. Discover how Skullcandy stays true to its action sports roots while constantly innovating. Learn about Skullcandy's exciting collaborations, including the upcoming Crusher 1080 with Bose. Get insights into Skullcandy's social strategy and how they engage with Gen Z. Explore Skullcandy's community involvement and partnerships, including their work with Woodward. Don't miss out on this in-depth conversation about the dynamic world of sports, tech, and consumer brands in Utah!
Follow Us:
Website:siliconslopes.com
Instagram:@siliconslopeshow
Twitter:@siliconslopeshow
Facebook:Silicon Slope Show
Follow Skullcandy:
Website:Skullcandy
Instagram:@skullcandy
Twitter:@skullcandy
Facebook:Skullcandy
Subscribe for more episodes and hit the bell icon to stay updated!