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Podcasts Are Going Visual | Dublin News
Description
Podcasts are exploding beyond audio—YouTube now dominates podcast consumption, outpacing Spotify and Apple in the US, with over a billion monthly viewers worldwide. TV viewership of podcasts surged 75% in the US last year, and Britain’s catching up too. While some still prefer listening, many watch passively on YouTube—cheap, engaging content that’s cheaper than TV shows. Netflix is entering the fray with exclusive deals, turning podcasts into a TV disruptor. Traditional broadcasters and regulators are scrambling, using outdated metrics that can’t track this shift. Ireland’s media regulator has a chance to lead with real-time audience data—because if we don’t see where people are going, we’ll miss the whole revolution.
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