Episode Details

Toni Schneider, new CEO of Bluesky, is building a social web for everyone—not just niche users—by leveraging the open AT Protocol, which lets anyone create interconnected social apps. With over a thousand apps already in the ATmosphere, Bluesky acts as the gateway to this growing ecosystem, showcasing innovations like “Standard Site,” where apps collaborate on shared formats without needing direct deals. Drawing from his WordPress background, Schneider envisions a sustainable economic model where Bluesky earns a share of transactions, not ads, ensuring it thrives as the ecosystem expands. Upcoming features include private data capabilities, letting users own and moderate their own communities while staying interoperable. His goal? To turn Bluesky into a civil, inclusive public square where diverse groups—from sports leagues to writers—can thrive together, using tools that empower them to shape their own social experience.

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