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What’s Up THIS WEEK?! ⚠️ Why ‘URGENCY’ In Marketing Is a Huge Problem Now 📅 Q4 Is Already Being Decided | Ep. 547
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A $14 million settlement over two email subject lines just rewrote the rules for anyone who has ever written "last chance" and then quietly extended the offer a few days later. Jay Schwedelson walks through what happened with Costco in Washington state, why the settlement is scarier than a verdict would have been, and the small wording shift that keeps your urgency honest. There is also the matter of August quietly deciding how your entire Q4 goes, which almost nobody plans for.
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Best Moments:
(00:31) The two Costco subject lines that ended up costing $14 million
(01:59) Why settling instead of fighting is the part marketers should actually worry about
(02:41) You cannot invent a deadline that was never real
(03:00) The wording swap that turns an extended offer into a brand new one
(04:23) August is when Q4 gets decided, not October
(05:30) Planning themed webinars beat trend themed webinars by 21%