Episode Details
Back to EpisodesThe Varosity AI GTM Report — Aug 03: AI Disclosure Is Now Enforceable in Europe — and It's the Publisher's Problem
Description
Today's read on where AI meets go-to-market. Day one of real enforcement: the EU AI Act's Article 50 transparency rules are now live and enforceable, and the obligation to disclose and mark AI-generated content lands on the brand that publishes it — not the model that made it. Jack King covers the five stories that mattered today for revenue and GTM teams: enforceable AI disclosure in Europe, HubSpot flipping on Contact Discovery, Microsoft's full-duplex MAI-Realtime voice model, Meta handing the ad account to AI agents, and Moonshot giving builders 28 days to migrate off Kimi k2.5.
- EU AI Act Article 50 is enforceable — as of August 2, chatbot disclosure and machine-readable marking of synthetic media are law, with fines up to €15M or 3% of global turnover; fresh legal guidance landed today. Cooley · European Commission
- HubSpot Contact Discovery goes live tomorrow — automatic contact enrichment from aggregated professional signals, with data-use clarifications and admin opt-out controls. Martech Notes
- Microsoft previews MAI-Realtime — its first native full-duplex voice model that listens and speaks at once, runs tools and web search, across 17 languages. CryptoBriefing · TestingCatalog
- Meta opens the ad account to AI agents — 29 Marketing API tools exposed to agents, a developer-tools MCP server, and Advantage+ auto-generating video dubs, music, and persona-based creative. Agentic advertising playbook
- Moonshot sunsets Kimi k2.5 — kimi-k2.5 and all moonshot-v1 strings retire August 31, leaving 28 days to migrate. Daily AI News
Sponsored by Varosity.ai — one API and MCP server for 60+ AI video, image, voice and music models. Check any AI file for content credentials free: https://varosity.ai/verify
AI disclosure: this episode is AI-written and voiced by an AI host (Jack King), produced with Varosity.ai.