Episode Details

The Health Marketing Daily — August 04, 2026 In this episode: • New research linking low arginine levels to immune evasion by cancer cells and viruses hands supplement brands a compelling science-backed marketing hook. • NielsenIQ's new women's wellness report reveals how female consumers are redefining health purchasing across life stages — with major implications for how supplement and wellness brands segment and target European women. • Well-capitalised brands are racing to own the 'hair longevity' positioning, blending ingestible supplements and topical science in a category that barely existed two years ago. • Kodiak's protein-packed food brand has doubled in size to $580M in retail sales under L Catterton's ownership, demonstrating the enormous commercial scale now achievable for functional food brands with a clear protein and performance positioning. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health