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Google Is Still Dominant—but Traditional SEO Is Already on Defense
Description
Google Is Still Dominant—but Traditional SEO Is Already on Defense
Google may still dominate search traffic, but dominance does not mean stability.
In this commentary, Jason Todd Wade explains why Google’s AI Overviews, rising advertising costs, and declining organic click-through rates are weakening the traditional SEO playbook. The important question is no longer simply, “How do I rank?” It is, “How do I become the answer AI understands, trusts, cites, and recommends?”
Jason’s advice is refreshingly direct: if you want to understand what AI systems need, start by asking AI—and then test the answers.
Topics include:
Google’s uncertain direction
AI Overviews and declining website clicks
The rising cost of paid search
Why traditional SEO is becoming harder to defend
Using AI to improve SEO and AI visibility
Moving from search rankings to AI recommendations
Jason Todd Wade is the founder of BackTier and NinjaAI and the originator of AI Visibility Architecture. His work focuses on helping businesses improve how artificial intelligence systems discover, interpret, cite, include, and select people, companies, products, and ideas.