Episode Details

The FMCG Marketing Daily — August 04, 2026 In this episode: • Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands are responding to health-conscious parents without abandoning their core equity. • India's food regulator has barred sales of certain United Spirits products over flavour compliance failures — a stark reminder that regulatory risk in high-growth emerging markets can derail brand momentum overnight. • Diageo's long-running Moët Hennessy alliance is coming under serious strategic scrutiny under new CEO Dave Lewis — and how it resolves could reshape the entire premium spirits portfolio landscape. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO