Episode Details

We interrupt this miniseries for a special bonus episode! Last week, we laid out a theory on what technology can do to grow the value of music, so this time we wanted to hear from someone who is actually betting billions of dollars on the answer.

Sam Hendel is the managing partner of Chord Music Partners, a leading pure play music rights catalog home to works from artists like the Weeknd, David Guetta, OneRepublic, Kid Cudi, Diplo and Fleetwood Mac, and he is deploying serious capital alongside Universal Music Group to acquire more of it.

Dmitri and Sam get into how catalogs actually get valued, where the industry is still leaking money through under collected royalties and outdated PRO systems, and why streaming remains the best deal in the world for consumers. They also cover how AI, fandom data, and artist brand extensions could reshape where music revenue grows next, plus the thorny question of AI generated music: why attribution is the real unlock, and what a fair model for paying creators when their work trains or inspires new songs might look like.

If you have ever wondered how the people writing nine figure checks for music catalogs think about risk, growth, and the future of the industry, this conversation is for you.

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think! 

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