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Coffee Shops in Stores Are Here to Stay | Durham News
Description
Brands like Coach and Uniqlo are brewing up a retail revolution by opening coffee shops inside their stores—strategically designed to hook younger shoppers, extend visits, and boost sales. This “experiential retail” trend, kicked off by Target in 1999 with Starbucks, is exploding: Ralph Lauren now has 40+ cafes globally, while Coach and Uniqlo launched U.S. locations in 2025. The math adds up—just a 1% increase in dwell time can drive over 1% more sales—and coffee acts as an affordable gateway to premium brands. With experiential engagement becoming the new retail battleground, expect cafes to spread beyond cities, with brands licensing concepts and using them to gather data and fuel loyalty programs.
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