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Long John Silver's Strategic Rebuild | Cincinnati News
Description
Long John Silver’s is shrinking its U.S. footprint—down from over 1,000 to under 500 locations since 2015—but it’s not all bad news. While four Ohio spots closed this year, they also opened four new ones in the same state, including in Canton, Huron, Springfield, and Toledo. Across the pond, sales at existing stores have grown for 16 straight quarters. The company’s strategy? Streamlining operations, ditching co-branded locations, and focusing on high-performing markets like Greater Cincinnati, where they still operate 51 restaurants in Ohio and 44 in Kentucky. It’s a calculated retreat—with growth still happening where it matters most.
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