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The Physics of Building an Unforgettable Brand with Aaron Keller
Published 3 months ago
Description
In this episode of 9–5 EXIT PLAN, I sit down with branding expert, entrepreneur, author, and Capsule co-founder Aaron Keller.
Aaron shares lessons from more than 25 years helping companies like Patagonia, Hydro Flask, Arc’teryx, PepsiCo, and others build memorable brands that stand the test of time.
We discuss branding strategy, creativity, entrepreneurship, AI, innovation, storytelling, and the practical principles behind creating businesses people genuinely trust and remember.
Whether you’re launching a startup, growing a company, or looking to strengthen your personal brand, this conversation is filled with actionable insights to help you stand out in today’s competitive marketplace.
Connect with Aaron on : https://capsule.us/about