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SPECIAL SERIES ==> 🚨 Stop Sleeping On The Forgotten Platform <== | BATHROOM Break #119 COLLAB: The Marketing Millennials + Do This, Not That
Description
Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Everybody quietly wrote off Facebook years ago, and Jay Schwedelson and Daniel Murray are here to tell you that was a very expensive mistake. Cheapest webinar registrations of any paid channel, the highest show up rate, and a groups play that works when every Slack community you ever joined went dead. Also settled on air: whether it is normal to eat dinner at the airport in the city where you actually live.
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Best Moments:
(02:13) Facebook, the forgotten platform, and why tuning it out is costing you
(02:42) The underpriced attention sitting on company pages and Reels shared over from Instagram
(03:29) Why Facebook Groups are the one community play that still actually works
(04:38) What Meta quietly launching a standalone Forum app tells you about where the energy is going
(05:43) The dad hat brand running low spend ads to grow a group instead of a landing page
(06:56) The lowest cost per registration and the highest show up rate across every channel they buy