Episode Details

The Health Marketing Daily — August 03, 2026 In this episode: • Legal clarity around peptide ingredients is beginning to emerge, with implications for how supplement and wellness brands can market and sell these compounds across Europe. • The MAHA 'Make America Healthy Again' movement is triggering the biggest reformulation wave in packaged food in years — and European health brands should be watching closely for what's coming next. • A new women's supplement brand is ditching paid social ads entirely in favour of postal sampling — a contrarian customer acquisition strategy that could offer a blueprint for European wellness brands battling rising digital ad costs. • A landmark drug screen for longevity compounds has identified a widely available over-the-counter product as a surprising candidate — reinforcing the commercial momentum behind the longevity supplement category. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health