Episode Details

The FMCG Marketing Daily — August 03, 2026 In this episode: • Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify challenger-brand acquisitions without cannibalising existing equity. • Lawsuits against Nike and Lululemon for inflating 'original' prices to manufacture fake discounts are a direct warning shot for FMCG brand managers who use promotional pricing as a brand equity tool. • Unilever securing European worker commitments ahead of its food business merger with McCormick marks a critical milestone in one of the biggest FMCG brand portfolio restructurings of the decade. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO