Episode Details

What does it take to become known, trusted and recommended in your industry?

In this episode of Beyond the Bio, Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go.

Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy based in Glasgow. With more than 20 years of experience in sales and marketing, she has built a reputation that extends far beyond her immediate network through speaking, events, podcast appearances, social media, professional communities and strategic relationship building.

Sophie and Heather discuss what it takes to become the person whose name gets mentioned in rooms when you're not there, the visibility strategies that have had the biggest impact on her career and the mistakes that stop many business owners from becoming known.

They also explore the launch of Heather's debut book, The Growth Compass, and how becoming an author has strengthened her profile and opened up new opportunities.

In this episode, we discuss:

• Why visibility is about more than social media
• How networking can create long-term opportunities
• The role of speaking in building credibility and influence
• Using podcast guest appearances to grow your audience
• How online communities can accelerate your profile
• The power of consistency and reputation
• Why becoming known leads to more referrals and opportunities
• The impact of writing and publishing a book

Connect with Heather

Website: https://www.clarityconsultants.ltd/

LinkedIn: https://www.linkedin.com/in/heather-offord/

Buy Heather's book The Growth Compass: https://www.amazon.co.uk/Growth-Compass-build-growth-business/dp/1918123225

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/