Episode Details
Back to EpisodesHyundai’s Biggest Success Story So Far This Year Isn’t an SUV
Description
The South Korean Marque's Best July Yet
Hyundai has plenty to celebrate after smashing its own July sales record in the US, moving 82,480 cars – a 4% jump over last year. Hybrids are still flying off the lot, and SUVs are doing what they always do: making up almost three-quarters of the action.
Sure, the Hyundai Tucson is still king of the automaker’s sales mountain. But the real plot twist this year? It’s not about the compact SUV.
Hyundai
Hyundai Sedans Have Been Really Popular So Far
That honor goes to the Hyundai Elantra. Hyundai has already moved 96,954 of these compact sedans this year, making it the brand’s silver medalist in the US. Even better, Elantra sales are up 11% for the year, and July alone saw a wild 39% leap.
Perhaps even more telling is who it's beating. The Elantra has comfortably moved ahead of two of Hyundai's biggest SUVs – the Santa Fe, with 77,376 year-to-date sales, and the redesigned Palisade, with 75,626 units. In a market that has long favored high-riders, that's a notable achievement for a traditional sedan.
And it’s not just the Elantra making noise. The Sonata is also quite popular, racking up 42,275 sales so far – up 13% from last year. July was especially kind, with an 18% boost. The Sonata Hybrid also just had its best July ever.
Hyundai
A Mixed Picture Across the Rest of the Lineup
Zooming out, Hyundai’s lineup is holding steady. Tucson is still way out front with 137,326 sold so far, with the Elantra hot on its heels. Santa Fe is hanging in there despite a tiny 2% dip, while Palisade keeps climbing – up 7% over last year. Venue is inching up, but Kona took a bit of a tumble, down 8%.
Vehicle | 2026 YTD | 2025 YTD | YTD % Chg |
Elantra | 96,954 | 87,122 | +11% |
Ioniq 5 | 24,366 | 24,910 | -2% |
Ioniq 6 | 1,317 | 7,271 | -82% |
Ioniq 9 | 5,558 | 2,086 | +166% |
Kona | 42,209 | 46,117 | -8% |
Palisade | 75,626 | 70,432 | +7% |
Santa Cruz | 11,537 | 16,532 | -30% |
Santa Fe | 77,376 | 79,206 | -2% |
Sonata | 42,275 | 37,399 | +13% |
Tucson | 137,326 | 129,716 | +6% |
Venue | 18,504 | 18,030 | +3% |
Hyundai’s electrified vehicles are hogging the spotlight, too. July was Hyundai’s best month ever for hybrids, with sales jumping 35%. The Elan