Episode Details

Women now start roughly half of all new businesses, and applications are climbing sharply. A large share of that is senior women walking out of corporate, and almost no one prepares them for the first 12 months. 

Yuliana Francie spent 25 years as a CPA and corporate strategist, managing a $450 million business and negotiating $1.8 billion in tender deals. Then she opened a skin clinic and spent three weeks deciding whether to spend a few thousand dollars on marketing. 

Nothing about her capability had changed. Something else had. 

In this episode: 

• Why the business stops being a business and becomes a mirror
• The two-founder test: same launch, same result, completely different next move
• What the research says about why high performers are the most exposed, not the least
• Why hiring a mentor was an identity decision, not a strategy one
• Validation leadership, and what replaces it

One question to leave with: what job have you unknowingly given your business?
 
Businesses are designed to create value. They were never designed to validate yours.