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Episode 81: Stop guessing your prices: A masterclass on pricing strategy with Peter Giordano III
Description
✨ Episode Summary
Most entrepreneurs set their prices by guessing, googling, and hoping something sticks. There is a much better way, and today's conversation will show you exactly what it looks like.
In this episode, I sit down with my business coach, Peter Giordano III, who completely demystifies pricing for service-based entrepreneurs and shows why what you charge is about so much more than just a number.
Here's what we're getting into:
- The biggest myths around pricing, including why there is no single right price
- Why pricing based on your competition is the wrong move
- What "charge your worth" actually means and why it falls flat
- Why undercharging is a confidence problem as much as a math problem
- The permission to get no's and how it changes your pricing forever
- The $1 million exercise that shows you what your business can actually make
- Revenue vs. margin vs. profit: which one you should actually care about
- Value-based pricing vs. productized pricing: which model fits you
- How to raise your prices with existing clients without losing them
- Budgets vs. wallets: the mindset shift that changes every pricing conversation
If you have ever pulled a number out of thin air and hoped a client would say yes, this one is for you.
📌 Resources & Links Mentioned
- Connect with Peter Giordano III on LinkedIn
- Subscribe to Peter's Substack newsletter
- Join the Bold Content Collective (BCC) — for women ready to build a business that actually reflects who they are
🔥 Action Items
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Hosted by: Rachel Honeyman
Music by: Shmukulele
Produced by: Podium Studios
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