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How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book
Published 4 years, 7 months ago
Description
Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.
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