Episode Details

Run affiliate ads on Meta or Google long enough, and the same thing happens to everyone: the account gets shut down. In this episode, Igor explains why. There are two reasons these platforms treat affiliates as a liability — one legal, one technical — and neither has much to do with whether you're actually breaking the rules. He walks through Google's counterfeit clause, the link-cloaking problem that lumps honest affiliates in with the black hats, and why he steers his students toward email drops instead. Then he opens up the real numbers behind paid leads, a recent Meta attribution breakthrough that took his cost per lead from $8 to $3, and the one workaround that lets you play the paid-traffic game — the one most people won't touch.