Episode Details

The Health Marketing Daily — August 02, 2026 In this episode: • New three-year clinical data showing daily multivitamins preserve physical strength and stamina in older adults gives supplement marketers a powerful, evidence-backed message for the fast-growing 55+ consumer segment. • A new collagen-enriched frozen dessert brand entering the freezer aisle signals that functional ingredients are pushing further into indulgent, impulse-purchase food formats — a trend European wellness brands can't ignore. • Northern Ireland's new HFSS promotion consultation extends the UK's toughening retail environment for less healthy products — and creates a growing strategic advantage for brands with credible health and wellness positioning. • The surging 'proteinmaxxing' trend — partly fuelled by GLP-1 drug users seeking to preserve muscle mass — is creating real supply pressure on whey protein, with knock-on implications for ingredient costs across the entire sports nutrition and supplement category. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health