Episode Details

The FMCG Marketing Daily — August 02, 2026 In this episode: • Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spirits markets. • See's Candies is now in its fourth consecutive year of its DOGust campaign — a masterclass in how a heritage confectionery brand builds a seasonal brand ritual with purpose baked in. • Major FMCG and consumer goods advertisers are now citing marketing measurement frameworks on earnings calls — a structural shift in how CMOs justify spend to the C-suite and investors. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO