Episode Details

In this episode, Erin visits with Elite Livestock Marketing Group's Jerry Etheredge and Harden Utsey about the journey from traditional stockyard auctions to a growing cattle video auction business. They discuss the team’s history, adding a partnership with Live Ag, monthly nationwide sales, services for purebred and commercial producers and the benefits of working with local representatives who know the industry. 

Tune in to learn how Elite markets cattle to a wider buyer base, hear about upcoming sales and their new Hope Hull headquarters, and find out how to connect with their team for marketing, farm visits and risk-management resources.