Episode Details

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.

Strategy is nothing without a solid plan for execution. 

In this episode, we sit down with a unique leader in the event space who operates at the intersection of sustainability consulting and real-world event services. 

Rico Solutions' Director of Sustainability, Jen Marhenke will lead us beyond the theory to discuss the daily realities of on-site management—tackling everything from vendor logistics and waste streams to the vital role of volunteer engagement.

In this episode, you’ll learn:

• Why events often struggle to bridge the gap between their green goals and on-site reality.
• The benefits of working with a partner who understands both high-level strategy and physical execution.
• What’s on the horizon for sustainable events through the remainder of 2026.
• How different communities are finding practical, hands-on ways to support the planet while hosting world-class experiences.

To learn more about Jen's Sports Tourism Learning Institute course - Sports Sustainability 101, click below!

https://learn.sportseta.org/product/sports-sustainability-101/