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Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices
Episode 434
Published 2 months, 1 week ago
Description
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.