Episode Details
Back to EpisodesThe Health Marketing Daily | Northern Ireland launches consultation on restricting | Reformulation Revolution: Tracking Big Food's 2026 | The Permission Gap: The Global State
Published 2 months ago
Description
The Health Marketing Daily — August 01, 2026
In this episode:
• Northern Ireland's Department of Health and FSA have launched a formal consultation on restricting HFSS promotion and placement — extending the regulatory pressure on high-fat, sugar and salt products that is already reshaping shelf strategy across Great Britain.
• The MAHA movement has triggered the biggest reformulation wave in packaged food in years, with major CPG brands removing petroleum-based dyes and synthetic additives at scale — and the ripple effects for ingredient suppliers, health brands, and wellness marketers are only just beginning.
• A new NielsenIQ global report finds that a new generation of men is entering peak spending years with serious wellness awareness — identifying a significant 'permission gap' between male interest in beauty and wellness products and their actual purchasing behaviour, a gap that brands are now racing to close.
Hosted by Marco & Klara. New episode every weekday.
Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health