Episode Details

The FMCG Marketing Daily — August 01, 2026 In this episode: • Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity — a bold creative stretch test for one of FMCG's most durable brand ideas. • AB InBev's CEO publicly admitting China remains a structural problem — not just a cyclical blip — is a significant signal about the limits of premium brand strategy in a market where local players are rapidly gaining ground. • Unilever's 300,000-creator network claim is getting scrutinised — and the reality of how those creators are tiered, briefed, and measured reveals the messy operational truth behind FMCG's biggest influencer marketing bet. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO