Episode Details
Back to Episodes'Where is this disaster I'm hearing about?' Why digital advertising is poised to thrive post cookie world
Season 2
Episode 38
Published 4 years, 2 months ago
Description
Next in Marketing spoke with Brian Morrissey, founder of The Rebooting about why 2022 is going to be a year of level setting in the digital ad world, as marketers face inflation when it comes to paying to acquire customers and digital publishers continue to band together to ensure they can build sustainable businesses. That said, he's fully confident that brands will adapt, as evidenced by the surging valuations in ad tech.
Guest: Brian Morrissey
Host: Mike Shields