Episode Details

Journalists are ditching press passes for brand storytelling gigs, leveraging their research and writing chops to help companies shine online. Over 2,800 have made the switch in the past decade—hundreds each year—as traditional media struggles and brands crave authentic, human-driven content to cut through digital noise. These pros bring their investigative instincts and storytelling flair to new metrics and goals, proving their skills are perfectly suited for the evolving landscape where AI amplifies the need for real, compelling narratives.

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