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Career Change: He left a successful career at financial services firm to start Snowie Atlanta.
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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Marcus Sonnier.
Founder of Snowie Atlanta:
🎯 Purpose of the Interview
To showcase Marcus Sonnier’s journey from corporate America to entrepreneurship, highlight the inspiration behind Snowie Atlanta, and share insights on financial literacy, legacy-building, and faith-driven decision-making.
🔑 Key Takeaways 1. From Corporate VP to Entrepreneur
- Marcus left a successful career as VP of PR supervision at a financial services firm to start Snowie Atlanta.
- He worked both jobs for five years before fully transitioning.
- His leap was guided by faith and a desire for self-reliance.
“I looked at my wife and said, ‘Hey, I'm getting one more bonus check. And then I'm jumping off the plane.’”
2. The Product: Shaved Ice with a Twist
- Snowie Atlanta offers customizable shaved ice with self-serve flavor stations.
- Inspired by childhood experiences in Louisiana with snowball stands.
“We give away the shaved ice, but we sell you the smiles.”
3. Family Legacy & Financial Literacy
- Marcus started the business to teach his sons about money—earning, saving, investing, and giving.
- His sons were involved from the beginning, learning entrepreneurship firsthand.
“I said, guys, l