Episode Details

Most nonfiction authors don't have a writing problem—they have a decision problem.

In this Author Journey episode, Leslie introduces Decision #1 of her Four Decisions Framework: Know Your Reader. Before you write a word, you need to know who you're helping and why that reader picked up your book in the first place.

Trying to write for everyone may sound generous, but it makes writing harder. Without a clear reader, it's difficult to know which stories belong, what examples matter, and how to create a book that truly connects.

In this episode, you'll discover:

Why writing for everyone creates confusion
How one reader becomes your writing filter
The simple shift that makes writing faster and more focused
Why clarity before Chapter One saves months of rewriting

📖 Download the FREE Four Decisions Workbook and start building your nonfiction book with clarity and confidence.

👉 https://authorin30.com/4decisions

Subscribe for the next episode, where we'll explore Decision #2: What promise are you making to your reader?

Chapters
00:00 Welcome to Author Journey
00:12 Writing isn't the problem
00:42 The real reason authors get stuck
01:02 Decision #1: Know Your Reader
01:35 Why "everyone" isn't your audience
02:00 Think of your book as a conversation
02:20 The house guest analogy
03:05 Your reader becomes your filter
03:45 A real author example
04:35 Download the Four Decisions Workbook

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