Episode Details

New research reveals why so many people aren’t hitting the gym—not because they don’t want to, but because cost, access, and motivation are real barriers. Most only exercise 45 minutes at a time, far below the government’s 2.5-hour weekly recommendation. Fear of injury, lack of safe spaces, and even the unavailability of sports like cricket keep people sidelined. A company pushing for equity in sports says simple fixes—free sessions, borrowed gear, flexible hours—could unlock widespread participation. The key? Making movement easy, affordable, and welcoming in every neighborhood.

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