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JAMESON IRISH WHISKEY JOINS THE NATIONAL FOOTBALL LEAGUE (NFL) AS OFFICIAL SPIRITS SPONSOR, EXPANDING ITS COMMITMENT TO FOOTBALL FAN...

JAMESON IRISH WHISKEY JOINS THE NATIONAL FOOTBALL LEAGUE (NFL) AS OFFICIAL SPIRITS SPONSOR, EXPANDING ITS COMMITMENT TO FOOTBALL FAN...

Published 3 weeks, 4 days ago
Description
The podcast episode from The-Food-&-Wine-Radio-Network hosted by Jennifer English introduces the new multiyear partnership between Jameson Irish Whiskey and the National Football League (NFL). The partnership establishes Jameson as the Official Spirits Sponsor of the NFL, launching a shared celebration within American football through the brand's smooth drinks and welcoming attitude. This deal is set to feature Jameson at significant NFL events like the Super Bowl, the NFL Draft, and the Super Bowl Tailgate Concert. The partnership aims to help fans worldwide create memorable experiences throughout the season, especially since the agreement lends Jameson official global league rights (excluding Brazil and Mexico). Jameson will serve as an official sponsor across four of the NFL International Games each year. There's also an effort to deliver storytelling tailored for the modern football fan through broadcast, digital, and social channels. This new collaboration aims to foster the growth of existing NFL team partnerships and offer more localised fan opportunities, including co-branded consumer sweepstakes and dedicated activations in key markets.

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