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SideOS Lets Brokers Own Their Tech | Real Estate News
Description
Side is revolutionizing real estate tech by opening its powerful platform, SideOS, to independent and franchise brokerages nationwide—letting them keep their brand while gaining enterprise-grade tools for compliance, payments, and operations. CEO Guy Gal says top agents now prioritize brand ownership over big-name affiliations, and SideOS gives them the infrastructure to thrive without sacrificing independence. Partnering with Inman to launch Inman 2.0, Side is building an intelligence hub for residential real estate and forming a Broker Owner Council to spotlight and empower independent brokerage leaders—finally giving them the data and tools to measure and compete on their own terms.
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