Episode Details

Nike just dropped limited-edition SB Dunks inspired by Hatch green chile, born from Albuquerque’s Kingswell Skate Shop — a true cultural collaboration. Designed with local pride in mind, the shoes feature chile-inspired colors, textures, and merch, all tied to New Mexico’s beloved culinary icon. Owner DJ Chavez, a proud local, calls it a deeply personal project — so rare, in fact, that there aren’t enough pairs for the whole state. This isn’t just sneaker culture — it’s a celebration of regional identity, flavor, and tradition, proving how deeply local culture can influence global brands.

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