Episode Details

FIFA’s top boss is pushing to privatize the World Cup’s commercial side, with a venture capital firm led by Josh Kushner set to lead the charge under the banner “FIFA Forward Enterprise.” Critics, including the EU’s sports commissioner, argue football’s soul shouldn’t be sold off like American sports—comparing it to something as basic as knitting. The move threatens to turn global football into a cash machine, raising alarms about where commercialism ends and tradition begins—and whether politics might be next.

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