Episode Details

The Health Marketing Daily — July 31, 2026 In this episode: • A new women's supplement brand is bypassing paid digital ads entirely, using USPS mail-in sampling to drive subscriptions — a direct-response playbook worth watching for any DTC health brand. • A new brand is launching collagen-enriched frozen desserts into the freezer aisle, bringing functional beauty nutrition into one of retail's last untapped impulse categories. • A Retail Gazette opinion piece argues that wellness has become the primary organising principle behind how London's next-generation retail destinations are being designed and curated. • Bloomberg's Big Take investigates 'skimpflation' — brands quietly swapping out quality ingredients while keeping prices the same — and finds that increasingly savvy consumers are doing their own research to catch them out. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health