Episode Details
Back to Episodes(Bonus Episode) Abstract Essay in its sixth season, features Sonia Couto as my guest.
Description
Sonia Couto
2x Tech Founder. Learned Leadership Through Multiple Start-Overs. Breast Cancer Survivor.
Sonia Couto is a tech founder, operator, and product builder known for turning chaotic environments into clear, grounded, and high-performing systems. She leads two global SaaS platforms and has spent over 20 years rebuilding products, teams, and companies through disciplined, common-sense leadership.
A breast cancer survivor who continued running and scaling companies throughout treatment, Sonia brings a rare, practical perspective on resilience, decision-making under pressure, and leading when fear is loud.
Her insights cut through theory and get straight to what founders and executives actually face: uncertainty, complexity, and the responsibility of execution.
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