Episode Details

Joshua Lee

Founder & CEO of First Light Studios ($100mm+ in managed revenue)

I’m Joshua Lee, founder of First Light Studios — and I help legacy brand owners bring their products into the modern digital marketplace without losing the heart of what made them successful in the first place.

I specialize in partnering with founders who’ve built trusted, values-driven businesses — often over decades — but haven’t yet figured out how to translate that success to platforms like Amazon, Walmart, or social commerce. My agency doesn’t just “do eCommerce.” We become strategic growth partners for brand owners who want to protect their legacy, expand their reach, and continue serving their customers in a changing world.

What makes me different is I don’t just understand eCommerce — I understand founders. I’ve worked with VC-backed startups and household names sold in Walgreens and REI, but I choose to work with companies that care about good stewardship, sustainable products, and people-first leadership.

Your audience will walk away with a clear understanding of how to:

Future-proof their brand in the face of digital disruption

Unlock new growth channels without compromising their values

Avoid common traps when entering Amazon or Walmart for the first time

Think differently about legacy, succession, and scaling with integrity

If your show is about entrepreneurship, brand building, purpose-driven leadership, or navigating change — I’ll bring a mix of strategic insight, real-world experience, and a deep respect for the people behind the products.

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